Lead generation is a complex system of moving parts and goes hand in hand with effective social media marketing.

Before employing a lead generation campaign, it is of utmost significance to understand where your leads will come from, in association to your current communications channels. For example, as in the “Concentric Circle of Marketing” you can count on around eighty percent of customer purchases to come from your closest concentric circle – meaning your current followers and regular clientele.

Are you effectively reaching this entire group?

The first step in designing a lead generation campaign is to answer this question – before spending money to reach the second and third communities within your marketing reach.

The second circle meaning neighbours to your business region

The third circle the people at farther reach that have the interest and capacity in your product.